A Generation of Travellers

View from the top of the pyramid at Coba
View from the top of the pyramid at Coba

Ours is the generation that has travelled more than any other. This era of planes, trains and automobiles is unparalleled. If you’re a traveller, fitness is no longer a “nice to have” but a “must have”. If you’re going to climb stone pyramids, or hike dense forests, fitness is a requirement to achieve your travel goals. Fitness and good health make travel much more enjoyable, and allow you to experience more of your destination.

If you’re reading this then you are an important part of this generation’s Tribe of Nomads.

From 1950 to 1958, annual flight boarding in the U.S. more than doubled from 17 million to 38 million people. Today, that number is more like three billion.

We travel farther and for longer periods of time than our parents did. A two-week vacation for them could very well have been to visit relatives in the province or state next door. Our generation eyes a farther horizon – Europe, South America, Asia.

Ocean view at Puerto Vallarta
Ocean view at Puerto Vallarta

And we’re travelling for basically the same reasons – visiting friends and relatives. But we’re doing it far more often. One of my favourites – hitting the beach – actually ranks fifth on the list.

I found a recent study by Amadeus fascinating, in which it tried to categorize travellers into travel preferences called tribes. “Future Traveller Tribes 2030” identifies six different types of future traveller personalities that will emerge by 2030.

  • Simplicity Searchers – Those who don’t want the hassle of arranging travel, so they outsource the job to others.
  • Cultural Purists – Who use travel as an opportunity to immerse themselves in an unfamiliar culture
  • Social Capital Seekers – Who understand that to be well travelled is an enviable personal quality
  • Reward Hunters – Who seek a return on the investment they make in their busy, high- achieving lives. Linked in part to the growing trend of wellness and indulgent or luxurious ‘must have’ experiences.
  • Obligation Meeters – They have their travel choices restricted by the need to meet some bounded objective. Business travellers are the most significant micro-group of many that fall within this camp.
  • Ethical Travellers – Allow their conscience to be their guide when organizing and undertaking their travel.

Additionally, each of these tribes views purchasing in a different way. This second Amadeus report looks into that aspect, which may have some bearing on how airlines, travel agents and others market to travellers.

Where do you fit? And is the purchasing behaviour report accurate when it comes to how you choose to spend your money?

A Word About Our Partners

The Grand Canyon is a great place to spend time. To help you on your way, we’ve partnered with several top travel and resource companies. If you’re on a laptop, you’ll find them along the right side of the page. When travelling, we like to know there are resources at our fingertips that we can trust to keep our travels smooth and enjoyable.

We are very pleased to welcome Carl’s Golfland to our site. Carl’s Golfland has been providing golfers with quality equipment at low prices since 1958. Follow this link to Carl’s Golfland.

Amazon has great deals on golf clubs and accessories. Check out their link here or on the right side of the page.

And while you’re searching, click on the eBay link for deals on new and used clubs and other golfing essentials.

Patagonia is known for their excellent outdoor clothing and accessories.

Have a look at our Cheap Flights page for some search suggestions, and if you’re on a laptop, check out our partners listed along the right side of the page who can help with flights, accommodation and travel resources.


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